Creating a brand

Since creating two of my own brands and websites, I’d like to think I know what makes an effective brand identity. For me a logo is really important as it’s a way for people to immediately recognise your brand and maybe even remember what you sell. Next is definitely having a set colour palette for your branding. Having an interchangeable logo and stickers to add to your socials, is a great way of adding your touch, and customise every post!

Emily came to me asking for a logo and branding for her new sports consultancy business, she provided 3 core colours and an idea of the fonts she liked and a tag line. And we were off… 🚀

The Process

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